This week, the National Football League (NFL) formalized the signing of a new partnership contract with the fast food chain Little Caesars.
As part of this multi-year agreement, Little Caesars becomes the new official pizza of the NFL, succeeding Pizza Hut (2018-2022) and Papa John’s.
As the newest sponsor of the NFL, Little Caesars will benefit from a set of exclusive marketing rights. Based on what has been offered for several years by Pizza Hut or Papa John’s, activations aimed at consumers and NFL fans should be numerous in the coming months.
In 2019, Pizza Hut had notably deployed a campaign on the occasion of the Super Bowl by deciding to celebrate the first baby born during the final.
Will you take a slice again?
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