By Pierre Choisnet
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“You don’t have to order pizza or anything from us to win the car!” » Kader Chelil insists on this point. the manager of Délices Pizza Louviers (Eure)in rue du Quai, is once again organizing a contest. As a key, a Fiat Panda (petrol) almost new from a value of around €12,000.
The rule is simple. All you have to do is pick up a ticket (in the pizzeria or a partner Louviers business), enter your details (surname, first name, address, email and telephone) and drop it off in the restaurant’s ballot box. A draw will be made on July 21, 2022 next to determine the lucky winner of the vehicle. If he isn’t no need to eat at Délices Pizza to participate, however, Kader Chelil holds to his only requirement: to reside in a perimeter of 15 km around Louviers (see the map). A proof of residence (or an identity document) will be requested before handing over the prize to the winner.
Accustomed to games
The pizza maker grew up in Louviers and now lives in Incarville, a neighboring town
The car is already purchased. It is almost new. It is flocked in the colors of the restaurant and the competition and I take it to show it in Louviers and its surroundings. But the stickers come off easily. It has just 2 or 3000 km.
Kader Chelil is a regular at this kind of competition. In 2015, he won a Toyota Aygo (won by a woman at Bernay) and in 2018 it was a T-Max scooter (won by a young Loverian). Each time there was more than 10,000 attendees, but it was at the level of the Délices Pizza group (Louviers, Elbeuf, Vernon, Le Neubourg, Bourg-Achard, Brionne and Forges-les-Eaux). This year, the trader wanted to organize the game in his Loverian restaurant only.
Why such a gesture? Kader Chelil responds.
I made a good turnover. I wanted to please a person, a customer or not, to make some change. I wanted to say thank you to everyone. If my business is doing well, it’s also because the customers are loyal.
“It’s a win-win,” says the mayor
The pizza maker will also gain an image benefit. “It’s very good this kind of action. It’s always good to have merchants from Louviers who invest in the life of the city. It’s a great way to make yourself known and develop positive communication around your brand. It’s a win-win,” said François-Xavier Priollaud (MoDem), the mayor of Louviers.
The latter will also be “the innocent hand” which will make the draw on July 21st. The elected official remarks that “more and more businesses are setting up operations geared towards the inhabitants and the territories”, which is not to displease him.
“No means test”
Ideally, Kader Chelil would like the winner to be “someone who really needs the car”.
If the CEO of Val de Pharm wins, it will also be the game and I will be happy to hand over the keys to him. There is no resource requirement to participate.
The manager of Délices Pizza knows that he will not change the fate of the winner, but “giving a helping hand is enough”. Every year and a half, he sets up this kind of game in his restaurant. “I think it’s important to think of others, especially in the current context which is difficult for many people, especially the most modest, with the international crisis, diesel fuel which is on the rise, prices on the rise”, he says. .
The same intention is behind the partnership that the restaurant has had since last November with Secours Populaire and Secours Catholique. The beneficiaries of these two charities can indeed withdraw pizzas free of charge thanks to vouchers graciously given by the restaurant. “We give about thirty a month and it’s going very well,” he says.
Kader Chelil also indicates that “the game is not compulsory”. On the other hand, for all orders placed via the Internet, a participation ticket is automatically printed and added to the ballot box. “I can’t wait to see the joy of the person who will win the car”, launches the manager before recalling that “the game started at the beginning of May and will remain open until July 21 in the morning. »
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