Barilla makes us rediscover the sensuality and flavor of authentic Italian pasta in its new campaign. The music of the pub is the legendary title of Léo Delibes entitled “Duet of flowers”.
Barilla Al Bronzo advertising
Since 1877, the brand Barilla makes us discover and appreciate the good taste of Italy. The new advertising campaign presents a new variety of Premium Al Bronzo pasta. Prepared with authentic durum wheat containing a high concentration of protein with Lavorazione Grezza, the new pastas bring another dimension to the taste. Indeed, it allows you to soak up the sauce better and to have a perfect traditional Italian recipe. The new spaghetti that brings pastas back to life again has a red wrapper that recalls the intensity of love and passion.
The advertisement Barilla Al Bronzo “the pasta is born again” is inspired by the big bang to show the process of preparing pasta. In a film that goes to the heart of culinary art, the Barilla brand shows how pasta conveys sensuality, desire, love and passion. The ad begins with a magnificent sunrise over a kitchen. We discover the new packaging of the pasta which is represented as a real star. The ad continues with boiling water, pasta raining down in it, cooking taking place and olive oil being delicately poured over it. The recipe ends with a shower of parmesan and a turn of the pepper mill on the plate. We then see a man who serves a plate to a woman and who sits down at the table to share a meal with his group of friends.
What is the music in the Barilla Al Bronzo ad?
The music that we hear in the Barilla Al Bronzo pub “the pasta is born again” is Leo Delibes. It is about a mythical title which is called the “Flower Duo” or ” Under a dome “. This is symphonic music from the opera Lakmé and composed in 1883 at the Opéra-comique in Paris. This opera has been used many times in film, television, video games and advertising. It has also been covered by many artists.
Leo Delibes real name Clément Philibert Léo Delibes is a composer, musician and university professor of French nationality. He made his debut at the Paris Conservatory and even won the first prize in music theory. Léo Delibes began his career as a composer in 1856 at the Folies-Nouvelles. It is considered a benchmark for traditional French music. Léo Delibes leaves behind for posterity more than 70 musical works composed of operas, ballées, operettas and melodies. His works have been taken up and reinterpreted countless times over the decades. They remain today as works forming part of the French musical heritage.